Forget Chuck E. Cheese – all fashion tweens are waiting for birthday holidays in Sephora.
SPA and makeover sessions have always been a hit on the birthday holidays of young girls, and despite the controversial increase in skin-fixed tweens called “Sephora Kids” by supporters and enemies who believe are too young for Clogged aisles and the use of costly serums and lipsticks – celebrating in beauty brand stores has gained respect from mothers and girls alike.
Staple Mall is one of the favorite places of 10-year-old Mia Schwartz to buy in her hometown at Boca Raton, Florida.
“I follow her as if you’re following a puppy, and she just goes from product to product,” Jenni Schwartz, my mother, told The Post.
That is why she decided to join a cleaner hunt for her daughter’s ninth birthday last year when the pre-adolescent sought to wait for her annual celebration at the retail of beauty.
“Hard hard to find a birthday that someone hasn’t done already,” Jenni said.
Sephora’s locations throughout the SH.BA are allowed to host the party, but it is at the discretion of each store. Some shops in New York City, from Tribeca to Midtown, told the post they had planned holidays, but noted that decisions are made by local management. And stores do not allow children under the age of 18 to receive a beauty service unless a parent or guardian is present.
Schwartz said she called her local shop, coordinated with staff and arrived with a 15 -girls scam. She divided the youth into groups and asked them questions to answer their favorite brands, like “how many different aromas of Sol de Janeiro have?”
The girls were given a $ 20 gift card – which many complained did not cover the cost of their favorite products, Mom said. They also received a sample brand baggie that Schwartz knew it would ogled and be traded as the game cards.
Her daughter doesn’t really care what the product is – she just wants the things her friends have or what she sees in the media.
While some parents have expressed concern for their children who grow up very fast, Schwartz thinks her daughter’s love for Sephora is “a tale as old as time” – reminds her of her own days in the middle of playing with lipstick and her mother’s bronze.
Some mothers have a little more experience.
Aesthetist and content creator Rokeya Thomas has learned her daughter Raegan for skin care as she was old enough to use it – for which the expert was 6 years old.
Since then, Raegan’s love for beauty products has grown only: it is now a “tiktok and sephora girly”.
So when it came time to plan the 11th holiday of Raegan’s birthday, Thomas called Sephora near her in Charlotte, North Carolina. Five friends came to Fête – the first one ever kept in the location.
Raegan explained that she usually uses a cleaner, serum, moisturizer and “any sun product that makes my face shine.” But her birthday was a special occasion, so the composition suitable for the age-the mom put on was a little eye shadow, mascara, redness and lip shine-allowed.
“It was extra for the celebration,” Thomas explained.
The girls then went out to have lunch and were taught on the labeling.
“I liked the birthday holiday,” Raegan confessed. “It was a nice surprise for me and my friends.”
The mother noted that she spoke to the parents of all children before and said, “The only concern they had was to make sure the part of the composition was appropriate for age.”
But beyond the panic of some parents for their daughters becoming “Sephora Kids”, store employees seem to have the biggest problem with these parties, whether they occur before, during or after the store schedule.
At Reddit, an anonymous worker of Sephora said Dua. ”
Another person in Reddit said: “Personally, this is the last thing I want to see walking in a store.”
However, the shop manager who helped Thomas plan Raegan’s party was so much if she spent her money to get pink, Tiaras and pearl necklaces. The topic was then updated by “Sephora” in “Tiaras and pearls with girls”.
To avoid workers and overwhelming buyers, some families have turned their homes into sephora stores, or party planners hired to help control the composition.
Texas party planner Meghan Warren has planned several birthday holidays in Sephora stores for 8- 11 years old and fully supports fabulous entertainment.
Warren, who owns Meghan Warren’s event, thinks it is “a trend that will stay for a while” as the demand for Sephora’s birthday holidays began to roll at the end of last year and have not released it.
“It’s a highly controlled and adapted environment,” Warren the post told the Tween segment lacking a perfect party scene.
The planner excited that the birthday holidays in Sephora are “a hidden gem”, calling it the “most affordable birthday holiday” for small groups.
Also, a smart act by the Sephora, as they can potentially create eternal clients.
The birthday girl in Florida, Liz (the name changed for intimacy) was completely having an annual pool celebration in the backyard, so she wanted something different to celebrate the doubles struck last summer.
She asked her mother to wait for her 10th birthday in local sephora – just as her best friend did.
“In Florida, there is a pool celebration every day, so I think it was just exciting for the girls to have something else to do,” her mother, Jaime, told her to bear her private surname, said The post.
As she was intrigued by the “unique” idea, she wanted to guarantee that she was suitable for age-an increasingly common concern of her parents on Jaime’s family when Liz returned home from a list of 15 the products she wanted.
“A 15 -step skin care routine is not appropriate at their age,” Jaime said.
Liz usually doesn’t buy for herself in Sephora – though she likes to label with her mother – but was inspired after her best friend had a birthday party in the store.
“Girls who are 10 years old are at this stage in the middle of being on the new composition of the princesses, but also many new ones for the true adult composition,” Jaime explained. “I didn’t want them to push certain products for the kids.”
So Jaime scolded the manager of the Sephora store to cooperate on the benefits of the mother.
On her birthday, Liz and eight her closest girlfriends were taught about skin care, including their favorite products by Friday, delivered the gift cards to buy Laneige Lip Gloss or a Sol Lotion Lotion Sol De Janeiro, and were hanged as they took their composition three at a time – all before the store opened to the public.
“Everyone was excited to caress for the day, so she loved her. It was exactly what she wanted,” Jaime told her birthday girl.
The mother felt realized – especially because it was the cheapest birthday party she had ever cast.
South Florida Sephora accused Jaime $ 15 for children – accused of falling out of decline because parties are not an official service – and she provided each girl a $ 25 gift card, scored three makeup artists and bought a cake and a pack of water bottles.
“I’ve spent fourfold the amount of birthday holidays – in my house,” Jaime discovered.
Jenni Schwartz agreed, admitting that my Sephora birthday party was the “most affordable” she ever had.
“It sounds super bougie, but it wasn’t,” she said.
Above all, Schwartz is happy that her daughter is being educated about what she is putting on her face.
“It has a more beautiful skin care routine than I do; I’ve used the same kiehl moisturizer for the last 15 years, “laughed Schwartz.” I probably have to make advice. “
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Image Source : nypost.com